With the enormous popularity of Wild Bill Cody's  Wild West 
show (who was busy touring Europe at the time of the Fair),  
many other companies created similar action-packed spectacles to
wow and thrill audiences in the US and abroad.  Frederick T. Cummins'

Wild West Show  (also referred as: Colonel Cummins’ Wild West Indian Congress and Rough Riders of the World),  was one of the most successful of these  wild west shows that specialized in showcasing Native Americans.  With close connections to the Bureau of Indian affairs, his shows sometimes featured up to fifty  different tribes, including such legendaries at one time of another as:  Red Cloud,   Chief Joseph,  the great Apache chief Geronimo, and even Calamity Jane (Martha Jane Canary). 

Cummins, would would later tour Europe and Australia employed  at his Pike attraction, such famous Indian chiefs as: Nez Perce Chief Joseph, American Horse, and  Oglala Sioux Chief Redcloud and   Seven Rabbits. Over  51 tribes represented and  850 actors, cowboys and Indians  were in the Cummins'  cast. The show consisted of life on the plains, target and trick shooting, attacking settlers, demonstrations of riding and trick riding   mastery,  running the gauntlet  and lassoing skills.  Such western luminaries as" Nanona, Lucille Mulhall, Thomas Johnson and Nebraska Joe & Bounding Fawn, thrilled the crowds with acts of skill, shooting, riding and knife-throwing. 

Mr. John Craven of Cummins' Wild West Show married  Miss Dollie Coffman of  
Kansas,  on horseback in the great Observation Wheel on  July 16, 1904. 
There was a shooting gallery on premises to amuse visitors between   shows.

Cummins even contracted the 75 year old prisoner of war  Geronimo to to special
appearances, even though he was  at another attraction  on the Pike. 

A separate Wild West show was  held on a Saturday afternoon at the 
fairgrounds of the large Livestock yard near the Palace of Horticulture 
on November 12.   This was a free show that did not involve Cummins' attraction.  

Since the attraction has guns as well as real cowboys and Indians that were not always civil, Cummins banned guns outside of the show. But the Colonel's employees, sometime did not heed this sound advice.  

Zach Mulhall, father of the famous trick-rider Lucille,  shot Reed; no one died, but  in the hail of bullets, Reed was injured, as well as another cowboy and an 18 year old  spectator who were both shot in the stomach. Mulhall was arrested.  Clink this link on a detailed  account of Zach Mulhall.http://atthefair.homestead.com/Misc/GUNSHOTSATTHEFAIR.html

At on point during the Fair, there was almost  near-riot at the Cummins Wild West Show. It seemed that Humane Society officials tried to arrest some of the cowboys for inhumane treatment of the steers. Both  Indians  and cowboys attacked the officers. After the scuffle, the crowd poured onto the field of the area to  protest the cancellation of the show. Colonel Cummins was arrested that  day. 

On location of this attraction was  the ABC Beers Indian Congress Restaurant. 

As a special presentation, the Custer Massacre at Little Bighorn was recreated  on  September 15 (St. Louis Day). The part of Custer was played by  Cummins himself. Many Indians in the reenactment  were present during (and obviously survived),  the real battle. 

The  show's  finale  consisted on a huge battle between the Sioux and their allies and their enemies the Blackfoot (and allies).

The American  Indians were generally treated and paid the same as `white,' other performers and were able to travel with their families. Yet they were stereotyped as  warriors, the last roadblock  to civilization and had to fight a losing war nightly.

Though  the  Cummins' Wild West Show's entrance was on the Pike,  the arena  which could hold 30,000 spectators was outside of the Fair's  'main boundary,'  to the north. 
Exhibit Statictics:

Price of Admission-     50 cents adults and children
Exhibition Profit-         61,599.59 dollars

A ticket from a 1906 show.

Lee  Gaskins'  AT THE FAIR  The 1904 St. Louis World's   Fair  
                     Web  Design and Art/Illustration   copyrighted  2008 
Frederick T. Cummins